PRIMORA

SS 2026 · New Collection

New Collection
SS26

Categories

Fitness

Our Story

Our craftsmanship

About Us

Authentic,
Free, Elegant.

From the renowned tailoring atelier of Vilmo Martini in Carrara to the international Mason's brand: discover how, in 1974, his son Giorgio transformed his father's craftsmanship into an entrepreneurial journey that still today blends artisanal tradition and innovation in the world of fashion.

Personal Shopper

Personal Shopper

Personal Shopper

Personal Shopper

With our Personal Shopper service, you can discover the collections through a dedicated video call, in Italian or English, receiving tailored advice to help you choose the perfect pieces and optimize your time. Make your purchase immediately or review the selected looks at your own pace and complete the order whenever you prefer.

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